7.20. The effectiveness of environmental information in Latin America: evidence from Chile

Autores: Farías P.

Palabras Clave: environmental information; eco-labeling; green marketing.

The purpose of this study is to test the viability of environmental information in Chile. Data were collected via controlled experimentation. The results show that consumer perception of product quality, value, and purchase intentions differ significantly between products with positive environmental messages and those without any message. It is also found that the impact of environmental information is greater for consumable products. The results support the idea that positive environmental information might be effective for many marketing campaigns in Latin America.